Ali Lehman
Experience
A brief timeline
UnitedHealthcare
2022-Present
As a senior copywriter, I’ve collaborated with art directors and marketers to create B2B and B2C content that elevates the brand, follows a unique voice and tone, and tells the story of UnitedHealthcare. I've also had the opportunity to focus on topics I'm passionate about promoting, including DEI, SDOH and LGBTQ+ initiatives.
Working as a contract senior copywriter, I provided creative direction on SEO optimizations, direct mailers, social posts, print and web content for health care clients including Fresenius, Azura, Baycare, Independence Blue Cross, and Humana.
Wunderman Thompson
2021
GoNoodle
2021
I produced press releases and created content for GoNoodle’s blog on topics such as Hispanic Heritage Month, personal and community wellness, and mental and physical health for elementary school kids.
As managing editor for Mundane Magazine — a Nashville-based online and print publication focused on music, fashion and culture — I provided creative direction for freelance writers and covered topics ranging from drag queens and sobriety, to marriage and mental health.
Mundane Magazine
2019-2022
White Oak Animal Hospital and Natchez Trace Veterinary Services
2016-2021
Honing my craft as a researcher, I created blog content for 2 veterinary offices focused on providing Eastern medicine to Western pet parents.
A one-stop shop for holistic animal care, PET | TAO offers dog and cat food, treats, supplements, online courses, and a wealth of information on Eastern veterinary medicine. I was a copywriter for PET | TAO’s blog, while providing creative guidance, strategy and content for their PR and social media.
PET | TAO
2016-2018
Brafton and Croud
2000's-aughts
Freelance and full-time copywriting at SEO marketing agencies
“From the LGBTQ+ resource guide, to the DEI toolkit, to (dozens of?!) campaigns, you're a great collaborator who makes creative work even more fun."
Julie Boyden, Senior Art Director
About me
Outside of work, I’m a beach-loving Jersey native who fell in love with the beauty of the Tennessee countryside when my husband, daughter and I moved in 2020. I have 2 rescue dogs, a growing number of chickens and too many houseplants to count.
